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Monday, March 8, 2010
Monday, March 1, 2010
With the inevitable introduction of ads on Twitter, I wanted to get your thoughts on how this would effect your usage.
It is widely expected that ads on Twitter will be text based and relevant to searches, very much like Google AdWords and could become quite useful.
So, what are your thoughts on having to consume ads on Twitter? How will it effect your usage? Sphere: Related Content
I don’t mean to suggest that it is beyond a social media novice to successfully carry out a marketing campaign. Armed with enough knowledge, I am fairly certain, even a novice will be able to pull it off. Nor am I making it out to be more complex than rocket science. However, approaching it with a complacent attitude definitely won’t be helpful. Social media, as much ‘fun’ as it is, is not without rules. And successful social media marketing is possible only if one, pro or novice, follows these rules.
1. Build a strong social network. So, you have a profile on Twitter, so, it has over thousands followers. You pat yourself on your back for building such a strong social network. Boy, are you ever so wrong? Have you taken care to ascertain how many of these thousands of followers are legit? And how often do you interact with your followers, respond to the tweets you receive? Less than positive answers to either of these questions mean that despite the impressive number of followers, your social network is as weak as it can get. Interact with your network, only that can ensure your network is as true to you as you want it to be and that your message is conveyed successfully.
2. Expend your effort building the trust quotient of your site. If yours is not a trusted site, set about working on improving the areas it is found lacking in. When you engage in SMM, you are inviting the entire world to scrutinize your site, if you think it won’t be able to stand up it, wait until you are ready to launch you campaign. You can start by ensuring your site is clean of harmful viruses and spammy links.
For full article, click here http://www.searchenginejournal.com/do’s-don’ts-of-social-media-marketing/18292/
Many of you may have already developed a PPC (define) campaign from scratch, but for those of you who are new to search, it can sometimes be daunting to know where to start. With that in mind, today's column will focus on the seven key steps to building a PPC campaign.
Step "zero" - which you should have already done if you've decided to develop a PPC campaign - is to do your research. My last column talked about the various intelligence tools you can use to understand the search marketplace and competitive environment. All of this should feed into your overarching search strategy.
However, even more important than understanding the landscape is to have an in-depth knowledge of your company's or clients' products and services and their Web site content. And naturally, that's where the PPC campaign creation process starts!
To read the rest of the article, go to http://www.clickz.com/3636299