Welcome To Search Marketing Blogger

SEARCH MARKETING BLOGGER brings you up-to-date news, opinions, links and digital, search and social media marketing tips from industry leading sources from all over the world. We welcome your comments and participation.

Editor, Darren Hughes is the Head of US Operations for Digital Clarity, a digital marketing agency specializing in the strategy and implementation of Search, Social, SMS and Email campaigns.

Monday, March 8, 2010

This is why your company MUST use social media!

 Great new social media video doing the rounds which really lay's out the potent power of social media - in less that 2 minutes!

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Monday, March 1, 2010

Twitter plans to introduce search ads

With the inevitable introduction of ads on Twitter, I wanted to get your thoughts on how this would effect your usage.

It is widely expected that ads on Twitter will be text based and relevant to searches, very much like Google AdWords and could become quite useful.

So, what are your thoughts on having to consume ads on Twitter? How will it effect your usage? Sphere: Related Content

Overwhelmed by Social Media Marketing?

It's pretty much human nature to become confused and overwhelmed by something which is new, huge and vital to your survival. Social Media Marketing is exactly that.

So, for those of you looking for some clear, concise, yet thorough pointers on the do's & don't of Social Media Marketing, this could be your lucky day.

Today, Search Engine Journal have published an excellant article that goes into great depth on the subject of how businesses should (and shouldn't) social social to grow their business.

Read on...

Okay, I admit that at first light, social media marketing (SMM) may appear like child’s play. After all, what is there to it? Create a bunch of profiles, Digg a little, Stumble a bit and you are set, right? Wrong! That is the exact attitude that can kill your social media campaign (and dreams) before it can begin.

I don’t mean to suggest that it is beyond a social media novice to successfully carry out a marketing campaign. Armed with enough knowledge, I am fairly certain, even a novice will be able to pull it off. Nor am I making it out to be more complex than rocket science. However, approaching it with a complacent attitude definitely won’t be helpful. Social media, as much ‘fun’ as it is, is not without rules. And successful social media marketing is possible only if one, pro or novice, follows these rules.

1. Build a strong social network. So, you have a profile on Twitter, so, it has over thousands followers. You pat yourself on your back for building such a strong social network. Boy, are you ever so wrong? Have you taken care to ascertain how many of these thousands of followers are legit? And how often do you interact with your followers, respond to the tweets you receive? Less than positive answers to either of these questions mean that despite the impressive number of followers, your social network is as weak as it can get. Interact with your network, only that can ensure your network is as true to you as you want it to be and that your message is conveyed successfully.

2. Expend your effort building the trust quotient of your site. If yours is not a trusted site, set about working on improving the areas it is found lacking in. When you engage in SMM, you are inviting the entire world to scrutinize your site, if you think it won’t be able to stand up it, wait until you are ready to launch you campaign. You can start by ensuring your site is clean of harmful viruses and spammy links.

For full article, click here http://www.searchenginejournal.com/do’s-don’ts-of-social-media-marketing/18292/

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Seven Steps to Building a New PPC Campaign

A really fantastic article published on ClickZ today by Julie Batten, Vice President of Media Strategy at Klick Communications. The article is targeted primarily targeted to small businesses looking to start a new PPC campaign....

Many of you may have already developed a PPC (define) campaign from scratch, but for those of you who are new to search, it can sometimes be daunting to know where to start. With that in mind, today's column will focus on the seven key steps to building a PPC campaign.

Step "zero" - which you should have already done if you've decided to develop a PPC campaign - is to do your research. My last column talked about the various intelligence tools you can use to understand the search marketplace and competitive environment. All of this should feed into your overarching search strategy.

However, even more important than understanding the landscape is to have an in-depth knowledge of your company's or clients' products and services and their Web site content. And naturally, that's where the PPC campaign creation process starts!

To read the rest of the article, go to http://www.clickz.com/3636299
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